This is an ad of Benetton. I have choosen this kind of advert because of its originality. In fact, we can see, through this picture, that Benetton focuses more its ads on chocking image than on the brand itself. There is any key word to describe the project on the ad because benetton thinks that it is more important to transmit this kind of message.
On this picture, we can see three young girls who have about 20 years old. We see only the face of the three girls in the foreground. They look the lens and with this, us and our world. I think that the important point of this picture is the different colour of skin of the women: blak, white and yellow. Anyway, the three colour of skin reflets well the name of the brand: “united colors of Benetton”.
Benetton set really out to do react people, showing all the origins. We can add that this difference of colour contrasts with the same color of the tongue.
Moreover, these three girls stick out the tongue with a mischievous look, as if they laugh of us. In fact, with this attitud, they glance a mocking look at the world. They seem almost to make fun of us and of what we think.
We can see also that they are nacked, which can be traduce by the fact that they have nothing to hide, they are natural and they feel good about themselves.
All in all, Benetton wants to put shocking image in its ads in order to point their creation out. Then, the memorisation of the brand is more easy . The brand can benefit from a modern and chocking image. Thanks to this, they can increase their fame. However, this strategy remains a risky strategy because the provocation is a way very difficult to handle.
