Coca-Cola : an international brand
Coca-Cola asserted itself as an international brand. The company was one of the most precursor in the domain of advertising.
According to some experts, the press campain of Coca-Cola had an impact on the american society. In fact, Coca-cola created the new image of Father Christmas and launched the pin-ups trend. In France, Coca-Cola took commitments concerning the obesity(Coca-Cola light, ban on ad for those under 12, …).
Moreover, Coca-Cola is the partner of big sporting events as the Olympic games. We can say that the brand took always the best decisions.
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