Scarlett Johansson poses for Louis Vuitton

The mark Louis Vuitton looked for a personality who would ally coquetry, youth and coolness, for its new collection.

Their choice concerned to Scarlett Johansson.

The famous French mark Vuitton took the services of the charming American actress Scarlett Johansson for its new advertising campaign. It is with the biggest pleasure that you will discover Scarlett in one held tempting very sixties by advancing fineries Vuitton.

Sublimated by Scarlett Johansson’s beauty, the result is beautiful. You will doubtless take pleasure to admire these posters Vuitton in the Parisian traffic.

“After seeing just a snippet of the Vuitton Spring campaign featuring Scarlett Johansson I’ve been searching high and low for more pictures all day. So as you can imagine, when I found these from fashionologie I was ecstatic, especially as the campaign does not disappoint at all! Katie Grand has translated the romantic theme from the catwalk show into the campaign flawlessly, blending in a Victorian element and using colours which contrast perfectly. The pictures, which totally scream spring, are enough to make you feel warm all over, during this madly cold winter! Looking almost doll like, infact looking like a Victorian doll, Scarlett Johansson has not failed Marc Jacobs and just from the bag above it’s safe to say Marc Jacobs has not failed Louis Vuitton”.

H&M and Madonna

She’s danced in Gap jeans with Missy Elliott and played a sexy executive for Versace ads. Now Madonna and her touring crew of 150 turn to H&M for their Confession Tour outfits as the latest advertising stint. The Material Girl herself helped design a tracksuit to wear on the road that will be available in stores by next month. 

Madonna is going to take out a new collection for H&M. After the success of their previous common attempt, H&M and Madonna decided to create a new line named “M by Madonna”. This collection of Madonna concerns  essentially the basics and the accessories, as pips(tops), tailors(suits), dresses-blouses or still evening dresses.

Madonna made everything in order to make at her image her collection: personal and contemporarian. After the music, here is another domain in which Madonna excels.

Special advert

 

This is an ad of Benetton. I have choosen this kind of advert because of its originality. In fact, we can see, through this picture, that Benetton focuses more its ads on chocking image than on the brand itself. There is any key word to describe the project on the ad because benetton thinks that it is more important to transmit this kind of message.

On this picture, we can see three young girls who have about 20 years old. We see only the face of the three girls in the foreground. They look the lens and with this, us and our world. I think that the important point of this picture is the different colour of skin of the women: blak, white and yellow. Anyway, the three colour of skin reflets well the name of the brand: “united colors of Benetton”. 

Benetton set really out to do react people, showing all the origins. We can add that this difference of colour contrasts with the same color of the tongue.

Moreover, these three girls stick out the tongue with a mischievous look, as if they laugh of us. In fact, with this attitud, they glance a mocking look at the world. They seem almost to make fun of us and of what we think.

We can see also that they are nacked, which can be traduce by the fact that they have nothing to hide, they are natural and they feel good about themselves. 

 All in all, Benetton wants to put shocking image in its ads in order to point their creation out. Then, the memorisation of the brand is more easy . The brand can benefit from a modern and chocking image. Thanks to this, they can increase their fame. However, this strategy remains a risky strategy because the provocation is a way very difficult to handle.

Publicity campaign of Diesel

Diesel :strategy of communication in the

Benetton style       

          

         

         Without the shadow of a doubt, the Italian brand does not stop increasing and surpasses the best brand of jeans. Its stategy of communication is to chock in order to limit the media campaign.

In fact, the ads of Diesel consists in making fun of the ads. For exemple, it is recommended to smoke a lot, to become a God of sex…

          

Anyway, Diesel received a prize in Cannes. So, the brand does not want to change its politics of communication because of its success. The new publicity campaign shows a luxuriant Africa helping an impoverished West.

 

However, Diesel has to be carreful not to make as the Benetton’s syndrome.

Coca-Cola

            

 

Coca-Cola : an international brand

            Coca-Cola asserted itself as an international brand. The company was one of the most precursor in the domain of advertising.

According to some experts, the press campain of Coca-Cola had an impact on the american society. In fact, Coca-cola created the new image of  Father Christmas and launched the pin-ups trend. In France, Coca-Cola took commitments concerning the obesity(Coca-Cola light, ban on ad for those under 12, …).

       

Moreover, Coca-Cola is the partner of big sporting events as the Olympic games. We can say that the brand took always the best decisions.

                                      

I decided to make my blog about the ads of different brands because I am interessing  in clothes. In fact, I would like to work for a famous brand of clothes if I can. Moreover, to analyse how brands make their pub and what is the message that they want to pass on is really interesting.

Benetton press campain

         1991:Oliviero Toscani’coming

After many year of “simply” advertising, Benetton decided in 1990 to change the deal. The brand prefers to hilight huge messages through its ads thanks to the famous Oliviero Toscani who makes the promotion of the ethnical variety by a series of childish but heavy photos of sense: the agreement is possible beyond the difference.  . For exemple, it raises several subjects as the immigration, the races, the ecology, the AIDS, the religion, the sport, the journeys, the war, the health… 

Consequently, the brand decides to relegate its products in the background of its advertisements.